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BL is a Canadian brand out of Toronto that is manufactured in Belgrade, Serbia by former professional basketball player Luka G Basta. A series of unfortunate events took the best basketball years away from him. Several surgeries had him looking for another passion. “I’ve always been creative“ says Luka in a recent interview where he talks about hospitals, rehab and recovery. “When I couldn’t walk I would spend my time drawing, painting and designing something out of nothing. Everything that I draw would appear in the future”. He would then talk about how he took all his basketball knowledge into business. At a young age professional sports players learn about respecting authority, hard work and dedication. They learn how to control emotions and learn about patience, self esteem and how to work together towards the same goal. Seeing that pattern and vision repeat made him interested in creating clothing for people worldwide.

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